For new drama series “The Terror,” the network will release all 10 episodes for AMC Premiere customers on Sunday, March 26, at 9 p.m. ET, the same time as the network TV premiere of episode 1. That’s a binge-viewing bonus patterned on Netflix’s standard release strategy, designed to drive up subscribers to the $4.99-per-month add-on.
For now, AMC Premiere is available only to Comcast’s Xfinity customers, who also must have a TV package that includes AMC. The cabler launched the premium VOD tier with Comcast last June, and recently inked a deal with Google’s YouTube TV to offer the option in the next few months.
The “Terror” binge-drop follows a similar launch strategy AMC used for original series “McMafia,” with the organized-crime drama’s Feb. 26 debut. The eight-episode simultaneous release of “McMafia,” together with the return of “The Walking Dead” season 8, set a one-week record for new customer signups for AMC Premiere, according to the company. However, it hasn’t revealed subscriber numbers for AMC Premiere.
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“Providing entire seasons of shows like ‘McMafia’ and ‘The Terror’ is one of the ways we are continuing to evolve AMC Premiere and make it even more valuable for fans of AMC programming,” said Mac McKean, AMC’s head of innovation.
For now, AMC Premiere is available only to Comcast’s Xfinity customers, who also must have a TV package that includes AMC. The cabler launched the premium VOD tier with Comcast last June, and recently inked a deal with Google’s YouTube TV to offer the option in the next few months.
The “Terror” binge-drop follows a similar launch strategy AMC used for original series “McMafia,” with the organized-crime drama’s Feb. 26 debut. The eight-episode simultaneous release of “McMafia,” together with the return of “The Walking Dead” season 8, set a one-week record for new customer signups for AMC Premiere, according to the company. However, it hasn’t revealed subscriber numbers for AMC Premiere.
TV Review: Jared Harris in 'The Terror' on AMC
AMC Networks Logs Solid Full-Year Subscriber Gains But Mixed Q4 Results for U.S. Networks
“Providing entire seasons of shows like ‘McMafia’ and ‘The Terror’ is one of the ways we are continuing to evolve AMC Premiere and make it even more valuable for fans of AMC programming,” said Mac McKean, AMC’s head of innovation.
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Source: Myfilmscity
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